Erica Larson

Success stories
Client wins that speak for themselves
Client
Dez-Dal Remodel
Project Background
Industry:
Construction & Remodeling
Challenge:
Dez-Dal is a premier home remodeling company based in Sedona, AZ, specializing in luxury Design and Build services. They needed a long term strategy to reach more clients around the Sedona area and generate quality leads effectively.
Solution:
By implementing Google Local Services Ads, a new Google Ads strategy and enhancing their local and organic SEO with geographic location pages, they experienced a notable increase in leads within 60 days. Additionally, the targeted approach in the local market earned a top-three ranking for service-related keywords in the Sedona area.
Results
• 500% increase in monthly leads
• Top three ranking for service related keywords locally
• 300% increase in organic traffic
The Work
Website Content & Planning, Competitive Analysis, SEO Implementation and Testing, Lead Generation, Direct Mail, PPC & PPL Ads, Monthly Account Mgmt & Strategy


Client
ProPacific Builders
Project Background
Industry:
Design-Build Custom Home Builder & Remodeler
Challenge:
ProPacific Builders, a luxury design-build contractor located in San Diego’s North County, needed a rebrand and digital presence.Their top priorities included creating a refined brand identity that attracted high-end clients and building a website that not only showcased their stunning portfolio but also drove results.
Solution:
We started by designing a new identity and visually stunning website while prioritizing SEO. By integrating targeted keywords and local geographic pages, it significantly boosted their search rankings and local visibility. Combining a organic search strategy, supported by a Google Ads approach with a optimized landing page for specific projects helped drive higher click-through rates and boosted conversions.
Additionally, we created content for multiple channels to increase visibility across the digital landscape.
Results
• Increase in Qualified Leads & Conversions
• 30% Increase in Organic Search Clicks for relevant keywords in a highly competitive market (2024 to 2025)
• Increased Brand Visibility through multi-channel content strategy
The Work
Website Content & Planning | Content Creation | SEO | Lead Generation | PPC Ads


Client
The Massage Studio
Project Background
Industry:
Health & Wellness
Challenge:
The Massage Studio is a boutique spa dedicated to providing massage therapies, skincare treatments, and lash services. From its conceptualization to the customer experience, this business not only needed a crafted identity, but also brand awareness, and lead generation.
Solution:
Working with a designer (Adrienna Ressa) for the logo development and photographer (Lemon Wing), along with developing the brand's personality to establish the spa's presence and promote their services. From the interior design to the integrated customer experience, the business foundation was carefully built to handle most challenges, but not a global pandemic.
Results
• Developed a cohesive brand identity and marketing plan for the startup's launch
• Created a fully integrated website with POS, appointment booking, along with tools to streamline inventory & operations
• Brand awareness built through events, email marketing and social media tactics.
The Work
Brand Development, Website Design, Collateral, Signage, Email Marketing, Social Media, Client Retention Strategies, Community Outreach


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