Erica Larson
Work Experience
My past employers & teams
2022 to 2025
Keokee Media & Marketing | KCM Contractor Marketing
Digital Marketing Manager
Responsible for Managing Multiple Accounts in Lead Generation, Digital Marketing Strategies, Conversion Setup, Measurement and Reporting in Organic Search and Paid Media Campaigns. Implementing SEO Tactics, SEM Strategies for Clients, Creating Branded Content Strategies, Keyword Research, Competitive Research & Analysis, Optimizing Landing Pages, and Performance Reporting.
2014 to 2019
Touch Theory
Owner | Marketing Manager
Developed the Brand, Collateral, Website and Advertising. Established a Cooperative Wellness Studio. Created Community Events and Partnerships.
2011 to 2014
SMITH.CO
Producer
Executed Multi-Channel Marketing Campaigns for National and International Campaigns in B2B & B2C Markets, Point-of-Sale Collateral, Direct Marketing, Packaging, Email Marketing, Product Launches, Outdoor Events, Banner Advertisements and video production.
2006 to 2011
WhiteRunkle | M.WR
Studio Director
Led a Team of Production Artists and Worked Collaboratively with Account and Creative Teams on National Campaigns and Accounts for AT&T, Motorola, McDonald's, And Nintendo.
2020 to 2022
The Massage Studio
Co-Founder | Brand Marketing Manager
Brand Design Management, Photoshoot Production, Content Creation, Website Design, Collateral, Signage, Email Campaigns, and Social Media. Created Integrated Brand Experience from Interior Design to Services, Loyalty Programs, Client Retention Strategies along with Community Events for the Boutique Spa.
Experience
2022 to 2025
Keokee Media & Marketing | KCM Contractor Marketing
Digital Marketing Manager
Responsible for Managing Multiple Accounts in Lead Generation, Digital Marketing Strategies, Conversion Setup, Measurement and Reporting in Organic Search and Paid Media Campaigns. Implementing SEO Tactics, SEM Strategies for Clients, Creating Branded Content Strategies, Keyword Research, Competitive Analysis, Optimizing Landing Pages, and Performance Reporting.
2020 to 2022
The Massage Studio
Co-Founder | Brand Marketing Manager
Brand Design Management, Photoshoot Production, Content Creation, Website Design, Collateral, Signage, Email Campaigns, and Social Media. Created Integrated Brand Experience from Interior Design to Services, Loyalty Programs, Client Retention Strategies along with Community Events for the Boutique Spa.
2014 to 2019
Touch Theory
Owner | Marketing Manager
Developed the Brand, Collateral, Website and Advertising. Established a Cooperative Wellness Studio. Created Community Events and Partnerships.
2011 to 2014
SMITH.CO
Producer
Executed Multi-Channel Marketing Campaigns for National and International Campaigns in B2B & B2C Markets, Point-of-Sale Collateral, Direct Marketing, Packaging, Email Marketing, Product Launches, Outdoor Events, Banner Advertisements and video production.
2006 to 2011
WhiteRunkle | M.WR
Studio Director
Led a Team of Production Artists and Worked Collaboratively with Account and Creative Teams on National Campaigns and Accounts for AT&T, Motorola, McDonald's, And Nintendo.
Skills
• Account Management
• Media Buying & Placement
• Lead Generation
• SEO (Local, On & Off Page)
• Social Media Advertising
• Brand Development
• Content Planning
• PPC Advertising
• Email Marketing
• Data Analysis
• Google Search Console Reporting
• Google Analytics Reporting
Let's Connect
Submit the form and let's start a conversation.