Erica Larson
Work Experience
My past employers & teams
June 2025 to Current
The Digital Colab
Digital Marketing Manager
Helping businesses achieve their marketing goals by creating digital marketing opportunities. With a variety of options from website design, lead generation, local or traditional SEO, paid media, email marketing, and creative assets. Working with businesses to find the best solution for their business goals that delivers real result for their marketing investment.
2022 to 2025
Keokee Media & Marketing |
KCM Contractor Marketing
Digital Marketing Manager
Responsible for Managing Multiple Accounts in Lead Generation, Digital Marketing Strategies, Conversion Setup, Measurement and Reporting in Organic Search and Paid Media Campaigns. Implementing SEO Tactics, SEM Strategies for Clients, Creating Branded Content Strategies, Keyword Research, Competitive Research & Analysis, Optimizing Landing Pages, and Performance Reporting.
2020 to 2022
The Massage Studio
Co-Founder | Brand Marketing Manager
Brand Design Management, Photoshoot Production, Content Creation, Website Design, Collateral, Signage, Email Campaigns, and Social Media. Created Integrated Brand Experience from Interior Design to Services, Loyalty Programs, Client Retention Strategies along with Community Events for the Boutique Spa.
2014 to 2019
Touch Theory
Owner | Marketing Manager
Developed the Brand, Collateral, Website and Advertising. Established a Cooperative Wellness Studio. Created Community Events and Partnerships.
2011 to 2014
SMITH.CO | Ascentium
Producer
Executed Multi-Channel Marketing Campaigns for National and International Campaigns in B2B & B2C Markets, Point-of-Sale Collateral, Direct Marketing, Packaging, Email Marketing, Product Launches, Outdoor Events, Banner Advertisements and video production.
2006 to 2013
M.WR | WhiteRunkle
Studio Manager
Responsible for Managing Multiple Accounts in Lead Generation, Digital Marketing Strategies, Conversion Setup, Measurement and Reporting in Organic Search and Paid Media Campaigns. Implementing SEO Tactics, SEM Strategies for Clients, Creating Branded Content Strategies, Keyword Research, Competitive Research & Analysis, Optimizing Landing Pages, and Performance Reporting.
Skills
• Account Management
• Media Buying & Placement
• Lead Generation
• SEO (Local, On & Off Page)
• Social Media Advertising
• Brand Development
• Content Planning
• PPC Advertising
• Email Marketing
• Data Analysis
• Google Search Console Reporting
• Google Analytics Reporting
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