About Me

I've spent years in marketing and advertising, developing a skill set that blends creativity with a genuine love for data analytics, consumer behavior, and ever-changing algorithms. Above all, I love the challenge of turning business problems into thoughtful, effective, and measurable marketing solutions. My work spans client relationships, content planning, design, brand management, and the many facets of performance marketing.

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My background bridges both print and digital, with hands-on experience in lead generation, sales, and branding. Over the years, I've had the pleasure of working with clients of all sizes, from boutique small businesses to national brands like AT&T, Motorola, and Starbucks.

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Before founding The Digital CoLab, I served as Digital Marketing Manager at Keokee Media & Marketing and co-founded The Massage Studio, a boutique spa. I also built my production roots as a producer and studio director at agencies including Smith, Ascentium, and WhiteRunkle, along with freelance work for many others.

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My approach combines research, creativity, and analytics. I'm fluent in a wide range of tools, from the Adobe Creative Suite to AI-powered platforms, plus technical tagging and reporting, which lets me bring both big-picture strategy and hands-on execution to every project. 

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When it comes to my daily co-workers, I'm supported by two black cats and one yellow lab, all of whom are remarkably committed to sleeping on the job. I'm also lucky to collaborate with a trusted group of talented designers and programmers (when needed), who help bring collaboration and inspiration to every project. 

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And when I'm not working? You'll find me out in nature or spending time with my kids, while I'm still cool enough to be included.

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All the best, 
Erica