Work Experience
My businesses, employers & teams
June 2025 to Today
The Digital CoLab
Digital Marketing Strategist
Develop and implement data-driven marketing strategies to solve key business challenges. Manage and optimize the digital landscape and channels across paid advertising (SEM), search engine optimization (SEO & local SEO), brand positioning, content marketing and social media channels ensuring campaigns tactics are aligned with the client goals. Analyzing performance metrics in Google Analytics, Search Console, Bing, Ahrefs and native ad platforms. Additionally collaborating with designers when needed and staying up to date on the latest digital trends and data-driven marketing solutions.
2022 to 2025
Keokee Media & Marketing |
KCM Contractor Marketing
Digital Marketing Manager
Responsible for Managing Multiple Accounts in Lead Generation, Digital Marketing Strategies, Conversion Setup, Measurement and Reporting in Organic Search and Paid Media Campaigns. Implementing SEO Tactics, SEM Strategies for Clients, Creating Branded Content Strategies, Keyword Research, Competitive Research & Analysis, Optimizing Landing Pages, and Performance Reporting.
2020 to 2022
The Massage Studio
Co-Founder | LMT | Brand Marketing Manager
Brand Design Management, Photoshoot Production, Content Creation, Website Design, Collateral, Signage, Email Campaigns, and Social Media. Created Integrated Brand Experience from Interior Design to Services, Loyalty Programs, Client Retention Strategies along with Community Events for the Boutique Spa.
2014 to 2019
Touch Theory
Owner | Marketing Manager
Developed the Brand, Collateral, Website and Advertising. Established a Cooperative Wellness Studio. Created Community Events and Partnerships.
2011 to 2014
SMITH CO. | Ascentium
Producer
Executed Multi-Channel Marketing Campaigns for National and International Campaigns in B2B & B2C Markets, Point-of-Sale Collateral, Direct Marketing, Packaging, Email Marketing, Product Launches, Outdoor Events, Banner Advertisements and video production.
2006 to 2013
M.WR |WhiteRunkle
Studio Manager
Managed the agency production studio team and worked closely with account and creative teams to execute regional, national, and international campaigns. Clients included AT&T, Motorola, Starbucks, and HoopFest, to name a few. I expertly managed resources and timelines, and streamlined workflows while resolving challenges through strategic problem-solving in high-pressure environments.
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