Dez-Dal Remodel
Digital Strategies for Local Growth
LEAD GENERATION | SEO | LOCAL SEO | GOOGLE LOCAL SERVICES ADS
INDUSTRY:
Construction & Remodeling
PROJECT BACKGROUND:
Dez-Dal Remodel, a premier design-build contractor in Sedona, Arizona, needed a digital marketing strategy to drive new leads and build a solid foundation for sustainable, long-term growth. As the company expanded its operations and prepared a new office space in downtown Sedona, they recognized the need to secure a steady stream of high-quality leads to fill their project calendar.
THE OBJECTIVE:
Dez-Dal needed increased local visibility and the ability to capture relevant inquiries and real leads from homeowners in the Sedona area. They needed rapid results and a lasting presence.
THE WORK:
The approach began with a new ad strategy using Google Local Services Ads, a pay-per-lead platform, to generate an immediate, consistent stream of leads.
We used a local strategy with Google Business Profile, including reviews, consistent updates, and posts, to strengthen the presence in local search results.
Additionally, we updated the website to incorporate location-based and service-specific keywords on-page and off-page to improve site structure for crawlability and usability and enhance overall search engine visibility.
THE RESULTS:
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Year-over-year improvements in visibility and ranking for "home remodeling contractor" earned Dez-Dal Remodel a top-three ranking for service-related keywords throughout the local Sedona area.
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In the first month, Local Service Ads drove a significant increase in monthly leads, generating a high volume of new customer inquiries. As a result, Dez-Dal booked home remodeling projects well into the following year.
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Ultimately, these strategic initiatives secured top-tier local search rankings, boosted organic traffic, and created a consistent, reliable lead pipeline to support Dez-Dal's continued expansion in the local market.
Website
"Home Remodeling Contractor" SERP Results
