Conscience Health Innovations (Chi)
The Science of Product Alignment
BRANDING | PRODUCT PACKAGING
INDUSTRY:
Consumer Goods Health & Wellness
PROJECT BACKGROUND:
When a previous brand partnership dissolved, my client faced a unique challenge. Their core product still maintained strong demand from a loyal customer base, but they no longer had the branding to sell it. The client needed a complete brand overhaul to get their highly requested formula back onto the shelve but also needed a solution to expand their product line.
THE OBJECTIVE
Rebuild the client's brand identity to relaunch their core product and expand their product line
THE WORK:
To create a new brand identity, I enlisted the talented Cameon Jackman to ideate the creative development. We started with an extensive and strategic creative brief with in-depth competitive analysis and legal requirement for labeling. We recognized that the CBD market is heavily flooded, often with low-quality or overly processed variations that confuse consumers. To stand out, the new brand needed to highlight the true value of the product: health, organic qualities, and minimal processing.
THE RESULTS:
The new visual identity and messaging prioritized a sophisticated, elegant, and clean image that perfectly matched the healthy and pure formulations inside the bottle. The brown paper bag Kraft stock complemented the color palette, offering a natural, organic label and feel. The revamped brand captured the attention of consumers across the Spokane and Portland markets. Five formulations were created in 60, 90, and 120 capsule bottles.
Rose Hip 60 Capsule
Product Formulations