SPOKANE ORGANICS

Rebuilding Community & Connections

CONTENT PLANNING | VIDEO CONTENT CREATION | ORGANIC GROWTH | META PAIDS

INDUSTRY:

Retail / Speciality Gardening Supply

PROJECT BACKGROUND:

Following a consolidation of physical store locations and a website development project that fell through, a local garden center faced a major challenge of how to connect with their community and drive foot traffic to its physical storefront.

THE OBJECTIVE

To build a consistent, strategic social media presence that increases audience following and active engagement, with the ultimate goal of driving foot traffic and in-store sales.

THE WORK: @spokane.organics

Account Consolidation: The store's digital presence was fragmented across several profiles managed by staff who were no longer available. We consolidated three Instagram accounts and two Facebook accounts. We successfully transitioned the audience from legacy profiles to a single, unified profile, including navigating Meta’s appeal process on a regular basis.
Strategic Content Planning & Creation: We outlined seasonal trends and focused on high-engagement formats, including short content videos and stories, giveaway promotions (with surveys to gain customer insights), interactive polls, and educational videos with product highlights.
Local SEO: We also strengthened the store’s local SEO presence by optimizing its Google Business Profile to ensure accurate business information, up-to-date hours, and strong category alignment, making it easier for nearby customers to discover the store in local search results. As part of this effort, we encouraged and leveraged customer reviews to build trust and improve visibility, published regular Google Business Profile posts to highlight promotions, seasonal offerings, and in-store events, and built consistent local citations across relevant online directories.
Targeted Paid Advertising: During the store consolidation phase, visual assets were limited. We leveraged available resources to launch a paid advertising campaign to drive immediate in-store sales. We tested different social media platforms, media placements, and buyer personas. This included promoting specific events, such as winter clearance and soil clearance sales, directly to targeted local audiences.

THE RESULTS:

We successfully cleaned up a fractured digital footprint and grew the community under one active social media brand.

Through a relevant seasonal content calendar and regular posting, we educated and connected with the local gardening community while keeping the brand visible and engaging during a period of change. Together with our local SEO efforts, these strategies helped improve local search visibility, reinforce credibility, and support increased foot traffic to the physical location.

As a result, we were able to communicate with customers more effectively, grow engagement, expand the customer base during the store consolidation and relocation, and educate shoppers about the store’s expanded product offerings.

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